The word brand, originally meaning a burning piece of wood, comes from a Middle English brand, meaning "torch", from an Old … 展开

Effective branding, attached to strong brand values, can result in higher sales of not only one product, but of other products associated with that brand. If a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the … 展开

Brand name
The term "brand name" is quite often used interchangeably with "brand", although it is more correctly used to specifically denote written or spoken linguistic … 展开

Company name
Often, especially in the industrial sector, brand engineers will promote a company's name. Exactly how the company name relates to product and … 展开

Branding and labeling have an ancient history. Branding probably began with the practice of branding livestock to deter theft. Images of the branding of cattle occur in 展开

Brands typically comprise various elements, such as:
• name: the word or words used to identify a company, product, service, or concept
• logo: the visual trademark that identifies a brand 展开

The original aim of branding was to simplify the process of identifying and differentiating products. Over time, manufacturers began to … 展开