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  1. Referring to the Green Marketing Mix, results show that: many types of green products exist; consumers are willing to pay a premium price according to products' functional attributes or their responsibility towards the natural environment; closed-loop supply chain and reverse logistics play a key role; a careful definition of advertisement contents is essential and ecolabels can be important tools.
    Author: Rosa Maria Dangelico, Daniele Vocalelli
    Publish Year: 2017

    “Green Marketing”: An analysis of definitions, strategy steps, a…

    www.sciencedirect.com/science/article/pii/S0959652617316372
    www.sciencedirect.com/science/article/pii/S0959652617316372
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  2. 其他用户还问了以下问题
    What is a green marketing mix?
    The green marketing mix serves to inform consumers about environmentally friendly services or products that are produced using more sustainable methods, packaged in eco-friendly materials, and designed to minimize negative environmental impacts. Additionally, it aims to educate consumers about the importance of environmental care.

    Analysis of the Conceptual Frameworks of Green Marketing

    mdpi.com
    What are the 4 p's of green marketing mix?
    The four P’s of the green marketing mix are: Product: The products should be designed and developed in such a manner that they use fewer resources and are pollution-free, plus they do not contain any toxic substance, whose use can be harmful. Moreover, the product must increase the conservation of scarce resources.

    Green Marketing - Business Jargons

    businessjargons.com
    What is a green marketing product?
    The green marketing product (product packaging) must comply with the 3R concept (reduce, reuse, recycle)—consume as little material as possible, be recyclable, and reusable [19, 30, 46, 55]. The definition of the concept of the product 3R, according to Goyal et al. , is presented in Table 2.

    Analysis of the Conceptual Frameworks of Green Marketing

    mdpi.com
    How to promote green products?
    The firms which opt for green marketing strategies are advised to incorporate consistent pro-environment objectives in all their fields and activities, not just to promote green products, but also to gain customers’ trust (Yusiana et al. 2021; Chen and Chang 2012).

    Effect of green marketing mix, green customer value, and attitude on

    link.springer.com
    How does a green marketing strategy work?
    When selecting a green marketing strategy, a company or organization conveys this choice to consumers, who, in turn, react often at the point of purchase. Consumers express their needs by exhibiting a preference for specific organic products, prompting the company or organization to respond accordingly.

    Analysis of the Conceptual Frameworks of Green Marketing

    mdpi.com
    What are examples of green marketing?
    An exemplary case of the successful implementation of green marketing can be observed in the introduction of environmentally friendly products by certain companies. For instance, Nike, as the first shoe company to launch Air Jordan shoes, significantly reduced the use of harmful adhesives in their manufacturing process.

    Analysis of the Conceptual Frameworks of Green Marketing

    mdpi.com
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  3. saylordotorg.github.io
    https://saylordotorg.github.io/text_the...

    6.1 Green Marketing Strategy and the Four P's of Marketing

    标记:
    Marketing strategy
    Green marketing
  4. MDPI
    https://www.mdpi.com/2071-1050/15/21/…

    Analysis of the Conceptual Frameworks of Green …

    2023年11月5日 · The green marketing mix serves to inform consumers about environmentally friendly services or products that are produced using more sustainable methods, packaged in eco-friendly materials, and designed to …

    标记:
    Environmental Marketing
    Marketing Mix of Green Marketing
    Software framework
  5. ScienceDirect
    https://www.sciencedirect.com/science/article/pii/S0959652617316372

    “Green Marketing”: An analysis of definitions, strategy steps, and ...

    标记:
    Environmental Marketing
    Marketing Mix of Green Marketing
    Marketing strategy
  7. Springer
    https://link.springer.com/chapter/10.1007/978-3-031-50333-7_3

    Green Price and Product Strategy - SpringerLink

    标记:
    Consumer Behavior
    Green Marketing Strategies
    Green Marketing Mix
  8. Business Jargons
    https://businessjargons.com/green-mar…

    Green Marketing - Business Jargons

    2020年11月6日 · Similar to traditional marketing, firms use green marketing mix, to use the marketing variables and get the intended response from the target audience. The four P’s of the green marketing mix are: Product : The …

    标记:
    Marketing Mix of Green Marketing
    Examples of Green Marketing
    Societal Marketing
  9. Shopify
    https://www.shopify.com/blog/what-is-…

    What Is Green Marketing? Definition and Examples

    2022年10月28日 · Learn what green marketing is, how it promotes products or services that are environmentally friendly or have a positive impact on the planet, and see examples of green marketing practices. Also, explore the potential …

    标记:
    Environmental Marketing
    Examples of Green Marketing
    Marketing strategy
  10. Springer
    https://link.springer.com/content/pdf/10.1057/...
    [PDF]

    Green Marketing Mix - Springer

  11. Springer
    https://link.springer.com/article/10.1007/s11356-022-22944-7

    Effect of green marketing mix, green customer value, and attitude …

    标记:
    Environmental Marketing
    Impact of Green Marketing Mix
  12. ResearchGate
    https://www.researchgate.net/publication/277325387...

    (PDF) Green Marketing Mix: A Review of Literature and Direction …

    标记:
    Marketing Mix of Green Marketing
    Examples of Green Marketing
    Consumer Behavior
  13. Emerald Insight
    https://www.emerald.com/insight/content/doi/10...

    The impact of green marketing mix elements on green customer …

    标记:
    Elements of Green Marketing
    Impact of Green Marketing Mix
    Brand Strategy

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