The “from” name is one of the most prominently displayed elements of your campaign when it arrives in your subscriber’s inbox. On many desktop and mobile clients, th… 展开

After the “from” name, the subject line is the second most prominent element in the inbox. On … 展开

Beyond just the “from” name and subject line, there are also many ways in which you can personalize the body content of your email campaigns to make them more relevant to subsc… 展开

If you have your subscriber’s first name, company, or even t-shirt size stored in your email list, then you can easily use that information to personalize the text in your email campaigns… 展开