About Shopping ads - Google Help
You manage your Shopping ads in Google Ads using Shopping or Performance Max campaigns, a simple and flexible way to organize and promote your Merchant Center product inventory within Google Ads. Learn more About what makes up a Shopping Ad. Performance Max is a goal-based campaign type that helps you find more customers and meet your goals.
Create a Standard Shopping campaign - Google Ads Help
Here are step-by-step instructions for creating a Shopping campaign: In your Google Ads account, click the plus button , then click New campaign. Choose “Sales”, “Leads”, “Website traffic“, “Local store visits and promotions”, or “Create a campaign without a goal’s guidance” as your campaign objective. Based on your ...
Onboarding guide for Shopping ads - Google Ads Help
To set up your Shopping ads, you need to: Add your products to Google Merchant Center so that they can appear organically across Google. When you're ready, you can promote your products to reach more customers and drive sales. Learn how to get started with Merchant Center. Create a campaign in Google Ads to advertise your added products.
Monitor and optimize your Shopping campaigns - Google Ads Help
In your Google Ads account, click the Campaigns icon . Click the Campaigns drop down in the section menu. Click Campaigns. Click the campaign you wish to run a report on. Click an ad group in the campaign. From the page menu on the left, click Product groups.
Use custom labels for Shopping ads - Google Ads Help
Use custom labels for Shopping ads. With Shopping campaigns and Performance Max campaigns with a Merchant Center feed, you can use custom labels when you want to subdivide the products in your campaign using values of your choosing. For example, you can use custom labels to indicate that products are seasonal, on clearance, best sellers, etc.
Helping shoppers discover with video in Showcase Shopping ads
Video in Showcase Shopping ads helps shoppers more deeply engage with your products. This is our first retail search ad unit to feature video, designed to help you provide a more immersive, contextual experience for shoppers. Video in Showcase Shopping ads is the next addition to the Showcase Shopping ads we launched last year, which let you ...
What makes up a Shopping ad - Google Ads Help
Shopping ads offer retailers different options for getting their products in front of the right customers. They can include a product image, title, and price, plus your store or business name, all right in the ad. Merchant Center creates these based on information you include in your product feed so you don’t need to create the ads yourself.
Shopping ads policies - Google Merchant Center Help
The purpose of this Policy Center is to help you build Shopping ads and local inventory ads campaigns that align with both our ads policies and the Shopping ads policies listed below. These policies are designed to ensure a safe and positive experience for our customers and abide by applicable laws. This means that our policies prohibit content ...
Requirements for Shopping ads - Google Help
Requirements for Shopping ads. There are a few requirements you'll need to meet to be able to set up a Performance Max campaign with a Merchant Center feed, or to set up a Shopping campaign and create Shopping ads. Note: In countries that are part of the European Economic Area (EEA) and in Switzerland, you participate in Shopping ads through ...
Vehicle ads overview - Google Merchant Center Help
Vehicle ads are a performance-focused lower funnel ad format, which allows auto advertisers to promote their entire inventory of vehicles to interested customers shopping for vehicles on Google. This format shows customers an image of the vehicle with important information such as make, model, price, mileage, and advertiser name.