Articles written by Gaurav Bhagat ...

Campaign speaks to the company officials about they are blending global expertise with indigenous elasticity, letting each ...

Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high ...

Bata's latest campaign with Kartik Aaryan dives deep into his journey from small-town boy to Bollywood star, showcasing grit, ...

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The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

On the occasion of Gandhi Jayanti, Aditya Birla Group, a global conglomerate, released its campaign, ‘Instruments of Change’, ...

The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?

If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the ...

A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...

The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.

With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign ...