Breakfast is often touted as the most important meal of the day, and for those among us who are cereal addicts, you’ll know just how crucial it is to get your fix first thing. Finding your box ...

In a move sure to resonate with classic advertising devotees, Life Cereal is welcoming back its beloved mascot from 1972, Mikey, in a fresh campaign titled ‘Mikey’s Morning.’ In the new ...

WEETABIX has confirmed it has axed a popular cereal flavour leaving shoppers "genuinely gutted". The cereal maker confirmed to The Sun it has discontinued a flavour of its popular wheat biscuits ...

CEREAL HAS TAKEN a beating from wellness influencers recently, often being dismissed as nothing more than a bowl of empty calories or an ultra-processed villain. Clara Nosek, R.D., says forget all ...

Chris Winfrey spoke at the Goldman Sachs investor conference in San Francisco. By Georg Szalai Global Business Editor Cable giant Charter Communications‘ CEO Chris Winfrey discussed the impact ...

Almost a year after it spun off into a standalone cereal business, WK Kellogg Co is succeeding in its mission to grow its market share in the breakfast category. “Now that all we do is cereal ...

When it comes to breakfast, cereal is an option that rarely ever disappoints. Growing up, I’d alternate between my top three — and I’m not the only one. Turns out, Travis Kelce and Jason ...

Welcome to a new edition of ETtech Unwrapped – our weekend newsletter packed with the most important stories from this week. Let’s take a look at the recap. The Economic Times Startup Awards 2024 ETSA ...