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adexchanger
1 小时
Google vs. Global Watchdogs; Is Meta Buggier Than Ever?
The EU is preparing charges against Alphabet for breaching the Digital Markets Act. Plus: Meta's ad platform has been quite ...
adexchanger
3 天
Retailers Are Opening Themselves To Programmatic – But Will They Regret It?
Most retailers no longer withhold their shopper data from programmatic tech. They prefer the low-hanging fruit. But was that ...
adexchanger
5 天
Big Tech’s EU Opponents Step Aside; Dare To Believe In A World Without GAM
European Commissioner Thierry Breton resigned on Monday. Margrethe Vestager, the European Commission’s top antitrust official ...
adexchanger
4 天
Roku Launches Its Own Self-Serve Ad Platform
Roku is the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager is part of Roku’s bid to reach new ...
adexchanger
6 天
DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta)
Day Five of the Google ad tech antitrust trial was jam-packed with zingers. Here's hoping someone eventually makes a ...
adexchanger
7 天
Creative IDs Are Coming – Here’s What To Expect
Adopting standards and interoperable IDs can benefit the entire ecosystem, enabling solutions that can help solve for ...
adexchanger
3 天
View From The US v. Google Trial Press Box
After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.
adexchanger
6 天
Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny
What if streaming TV content goes the way of usage-based pricing? And that dynamic informs deals between content producers ...
adexchanger
3 天
NBCU Wants To Standardize The Pain Of Creative Ad Delivery
NBCU is launching a new product to streamline creative ad delivery by centralizing quality assurance checks and creative ad tech partners.
adexchanger
5 天
Publishers Feel Seen At The Google Ad Tech Antitrust Trial
Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken ...
adexchanger
4 天
The Digital Ecosystem Isn’t Crumbling – It’s Maturing
Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy ...
adexchanger
3 天
The Best Advice At The IAB Connected Commerce Summit: Don’t Annoy Your Customer
Retail media luminaries gathered to discuss how best to expand the category’s effectiveness – without overlooking how the ...
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