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Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

Butter labelled as 'salted' contains three per cent or more salt; the salt was traditionally added to butter to help preserve it. Salted is best for spreading rather than cooking, allowing the ...

Likewise, high peanut production saw Amul launch peanut butter variants. “Amul’s marketing has been down-to-earth, simple and focussed on the product. They have never used celebrities ...

Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.) ...

Amul, India's iconic dairy cooperative, is looking forward to enter the European market after the successful launch of its milk in the US, according to Jayen Mehta, Managing Director of Amul and ...

Using an electric whisk, cream together the butter and icing sugar until light and fluffy. A tablespoon at a time, beat in the boiling water (if using) and brandy, beating between each addition ...

Does butter expire? It certainly does, but how you store it has a lot to do with its shelf life. You might also be wondering about margarine, but we’ll get to that and other food facts later.

Since the mid-90s, Amul has been able to take the range outside the security of traditional products, milk powder and butter. Amul diversified to everything from ice-cream, curd to long-life ...

Amul posted a creative in their classic style congratulating the Paralympian. The creative was titled, "Another Summit for Antil!" The caption of the post read, "#Amul Topical: Javelin ace is the ...

Amul, known for its clever and topical advertisements ... Adding a humorous twist, the characters are seen holding up butter and looking at each other, with the text "Never Laapataa [missing ...