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We’ve written before at HuffPost UK about what everything from Twix to HobNob and HARIBO really stands for. We’ve even shared the hidden detail in Twix’s clever branding. So what about Pepsi, the ...
Mukesh Ambani's 'Campa Cola', has marked a massive comeback again. A soft drink that once ruled the Indian market in the ...
The soda brand, which is under new leadership at the brand and corporate levels, is “taking big swings” and leaning into a challenger mindset, brand executives said. These are hardly new concepts for ...
Pepsi has renewed ties with BBDO, the agency that over a 48-year relationship crafted brand-defining slogans such as the ...
Nearly 20 years after Pepsi debuted its “Roman Empire” ad featuring Britney Spears, Beyoncé, and Pink, the soda brand is back with a new “Gladiator II”-themed campaign titled “Make Your ...
Taking Coca-Cola's ownership of the NBA's food ... able to convince some teams to partner as well; yet, Pepsi is in control of league-wide advertising and promotion, which is a powerful place ...
The video begins in the mode of early Motown and R&B set to the Contours’ “Do You Love Me,” then jumps into the high-energy 1980s vibe of Madonna’s “Express Yourself,” ending with a modern pop take on ...
In 1986 the Pepsi-Cola Company produced a commercial for its flagship beverage, Pepsi Cola, that featured actor Michael J. Fox, star of both the television series Family Ties and the hit movie Back to ...
"I feel like it's the rite of passage that all the baddies have to go through," the rapper tells PEOPLE of working with Pepsi for the new commercial Nicholas Rice is a Senior Editor for PEOPLE ...
On Sept. 5, Pepsi welcomed football season by releasing a star-studded commercial in the theme of upcoming blockbuster “Gladiator II.” In the ad, Morris and Lacy discuss the Roman Empire in a ...