One case study I really like, which I often mention to encourage new ways of thinking about marketing, is the Huggies diaper example. Until Kimberly-Clark introduced Huggies, Proctor & Gamble ...
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Risky adjustable-rate mortgages and lack of oversight on mortgage securitization created a crisis of global proportions in 2007 and 2008. Mortgages sold to U.S. homeowners were responsible for a ...
Winnebago motorhomes are sold in a more affordable Class C variety or the spacious Class A configuration. In 2008, the 400,000th Winnebago product rolled off their assembly line. MOTORHOMES - In ...
Founded in 1968 as Caribou Manufacturing Company, the beginning of Monaco started with the modest but successful business of building truck campers. Reformed as the Monaco Coach Corporation in 1977, ...
Peugeot’s updates to the e-2008 have focused on what buyers want and need at this level of the market: more range. It’s a small but useful gain and it’s great to see the brand acting on ...
Distinctive, beautifully built and packed full of tech, the 2008 has plenty of tricks up its sleeve to set it apart in a packed class. It’s roomy, cheap to run and good to drive, if not quite ...
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