As Brat girl summer comes to a close, it's time for the demure girl to take the spotlight – very mindfully of course. Anyone who has been on social media in the past week has started hearing the ...

The messy and wild child energy that epitomized the middle chunk of 2024 is being replaced with a fresh trend that can be encapsulated in one word: Demure. Thanks to content creator @joolieannie ...

A bit like dog years? Exactly. When trans content creator Jools Lebron first coined the phrase ‘very demure, very mindful’, she intended – wrote The Guardian – to poke fun at ‘the perfor ...

Move over brat, there's a new TikTok catchphrase in town and it's very demure. It’s all over your social feeds, and everyone from Wednesday star Jenna Ortega to Emily in Paris' Lily Collins ...

The new trend of being “demure” is taking over TikTok and the lifestyle craze has people being more mindful of how they ...

But it was the only theme that could be tied to a word that has lately gripped popular culture: demure. The term, after being thrust into everyday lexicons through a viral TikTok video from August ...

In recent weeks, thousands of videos showing us how to refine our etiquette have popped up on TikTok, all off the back of the "very demure, very mindful" trend. The satirical idea started out as ...

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Common and Jennifer Hudson went public with their relationship in January 2024 Kelsie Gibson is the SEO Editor of PEOPLE. She has been working at PEOPLE since 2021. She was formerly at POPSUGAR ...

Education: Michigan State University, B.A. in International Relations John Hudson is a reporter at The Washington Post covering the State Department and national security. He was part of the team ...

Ariel Cohen, Ph.D. is a Senior Fellow at the Atlantic Council and the Founding Principal of International Market Analysis, a Washington, D.C.-based global risk advisory boutique. He is also ...