B2B marketers frequently talk about their customers’ main challenges on their websites and in other marketing materials ... benefits in your data sheets, as this will make your copy more ...

Digital marketing is a multifaceted beast ... It’s in the form of a Google Spreadsheet, so you can quickly make a copy and start tracking things yourself. It becomes a lot less daunting to ...

Whether you are new to the field of content marketing or you have been planning to figure out new approaches to make your content ... content inventory or records spreadsheet, to verify how ...

Here are some basic pointers that will help you create a conversational tone when speaking, regardless of the size of your audience. 1. Avoid using the word, “presentation.” Every time you say ...

She resides in Los Angeles. I was recently tasked with creating a presentation for a client, and though I was unclear whether it was going to be verbally presented via Zoom or handed off via email ...

By integrating yourself into the visual content, you create a stronger, more emotional connection with your audience. Bullet points remain core to many presentations, but they don’t work well in ...

The programme’s unique blend of human insight, analytical expertise and business acumen will set you apart from other marketing graduates. You’ll gain the tools to create evidence-based solutions to ...

The Texas sheet cake is so moist and the icing so sweet that everyone who samples it wants a copy of the recipe. Susan Ormond ...

While almost anyone can perform rudimentary calculations in Google Sheets without resorting to formulas, if you want to do more than simple arithmetic, it's incredibly useful to be able to create ...