Most recently, Steve led the cross-cultural marketing capability at Novartis Pharmaceutical Corporation. Steve's thought leadership and track record has been recognized internally and externally ...

Gain in-demand skills to succeed as a strategic and innovative marketer. Drawing on the latest research and insights, you’ll gain an in-depth understanding of customer behaviour and learn how to apply ...

Research on visuals in advertising has increased heavily in the last 10 to 15 years (McQuarrie & Mick 2003). The prevalence and importance of visual research in advertising comes from many recent ...

China has spent recent years establishing itself as an essential business hub for any global company. With unequaled ...

Snoop Dogg's success at the Olympics stems largely from his ability to remain true to his established persona.

Warner Music has launched WM Africa Francophone (WMAFR), which will operate in France and French-speaking Sub-Saharan Africa.

Diwali, a major Hindu festival symbolizing the triumph of light over darkness, is less than two weeks away, and this year, ...

Gloria Estefan's achievements throughout her career are truly remarkable. With over 20 albums and more than 100 million copies sold worldwide, she stands as one of the best-selling artists in history.

Abhinav Iyer, Senior GM – Marketing and Strategy at Muthoot Finance, discusses the company’s new campaign, customer trust, ...

Warner Music announces the launch of Warner Music Francophone to operate in France and French-speaking Sub-Saharan Africa.

University of Toronto Press has acquired Legas Publishing and its backlist of approximately 225 scholarly books on cultural ...

With “Somewhere South,” Howard serves as both student and guide, exploring cross-cultural dishes through the professional and personal relationships she has with… Chef and author Vivian ...