For this story, I talked to dentists about determining which toothpaste to buy and used their guidance to round up options made with fluoride from brands like Crest, Colgate and Sensodyne.

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent ...

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Oberholzer-Gee, Felix, Dennis Yao, and Filipa Azevedo Jorge. "Brighter Smiles for the Masses--Colgate vs. P&G." Harvard Business School Case 706-435, December 2005. (Revised February 2019.) ...

We asked the experts how popular ingredients work, and which claims to take with a pinch of salt, to help you choose the best - and best value ... Look carefully and you'll see the claims have small ...

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5 percent hydrogen peroxide level may be too intense for sensitive teeth When it comes to his top whitening toothpaste of choice, Lipari often reaches for this one from Colgate to brush morning ...

The UK's biggest toothpaste brand has begun disappearing from the shelves at the UK's biggest supermarket - but it's unclear exactly why. Tesco said in a brief statement Colgate products were in ...

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Colgate-Palmolive Co ... The Oral, Personal, and Home Care segment includes toothpaste, toothbrushes, mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and ...